Invisble NYC

Troy Denning’s “Concrete Dragon” Mountain Dew Bottle

View Troy’s Green Label You Tube Video....

Mountain Dew has launched Green Label Art, a limited-edition series of aluminum bottles featuring designs created by a variety of artists.  The Green Label Art series (Green Label Art) will be released May through October in select markets.  This series marks the first time a carbonated soft drink will be packaged in an aluminum bottle in the U.S. Troy is one of only 11 artists chosen to participate (View Troy’s Green Label You Tube Video).

SAVE THE DATE: THURSDAY JUNE 21ST IS TROY’S MOUNTAIN DEW / GREEN LABEL RELEASE PARTY. LIMITED AMOUNT OF INVITES SO YOU MUST RSVO AT: concretedragon@seedgiveslife.com
IT’S SURE TO BE CRAZY WITH GUEST DJ SERGIO VEGA. THE PARTY WILL BE HELD AT GALLERY BAR LOCATED AT 120 ORCHARD BTW. DELANCY AND RIVINGTON. THERE WILL BE SOME BAR SPECIALS ETC SO COME EARLY NOT TO MISS OUT (STARTS AT 7 PM)

The artists were given a plain, 16-ounce aluminum bottle and asked to create their expressions of Mountain Dew. Treating the bottles as a canvas, the artists used a variety of approaches and applications including: tattoo design, cut-and-paste materials, paint, charcoals and computer graphics.

“Green Label Art is about Mountain Dew facilitating creativity and self-expression that goes well beyond the package artwork,” said Frank Cooper, VP of marketing for Mountain Dew.  “These artists used a unique Mountain Dew bottle as their canvas and extended it to other related projects such as short films, clothing and gallery showings.”

The bottles themselves are only part of the picture Mountain Dew is painting for Green Label Art.  Each artist has found different ways to incorporate his Mountain Dew designs into other projects:
ßGraffiti artist Dr. Revolt has customized a tricked out low-rider bicycle, painting the frame in the same style as his Mountain Dew bottle
Tattoo artist Troy Denning collaborated with New Era on a limited-edition hat based on his design
Graphic designer Mark Nardelli created limited-edition skateboard decks with his Mountain Dew artwork
Stencil artist Peat Wollaeger made a viral video in which he portrays, in costume, the whimsical Dew Hillbilly icon of 1960’s depicted on his bottle
Collage artist Adam Juresko designed a zippered hoodie sweatshirt featuring his Mountain Dew artwork
Guitarist and lead singer for Hawthorne Heights JT Woodruff will feature his design on the cover of his special-edition live CD.

All of the artists’ projects will be on display at their individual Mountain Dew bottle launch events. .

A multimedia micro-site, www.greenlabelart.com, will feature artist portfolios, behind-the-scene videos and detailed event highlights. 

The artists participating in Green Label Art are:

TWEEQiM (miQ wilmOtt and THUY3) — vinyl action figures/toys; LA
Troy Denning — tattoo artist; NYC
Peat Wollaeger — stencil artist; St. Louis
Mark Nardelli (created two designs for 5 Boro) — skateboard graphics designer; NYC
jeffstaple — sneaker and apparel designer; NYC
Methamphibian — sneaker and apparel designer; NYC
Chris Pastras (with P-Rod) — skater/artist; LA
Adam Juresko — collage artist; Richmond, Va.
Dr. Revolt — graffiti artist; NYC
Chuck Anderson — photo illustration artist; Chicago
J.T. Woodruff (for Hawthorne Heights) — lead singer/painter; Dayton, Oh.

The project is already receiveing lots of attention and press - specifically Troy:

Needled
BevNet
Need Coffee
PR News Wire
Juxtapoz
Goliath NY
Freshness Mag

And the press goes on....